Search engines have changed the ways in which they interpret backlinks and off-page citations. With new algorithm updates that target ‘over optimization’ it is more important than ever to build links carefully and strategically. In essence, creating a very natural backlink portfolio is the primary focus of this practice.
Off-Page works outside of your own website or blog. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods - beyond website design - for the purpose of ranking a website higher in the search results.
The primary practice behind off-page optimization is link building. This involves manually creating or earning backlinks that point to your optimized pages. This off-page credibility is what search engines look for while determining keyword rankings. Off-page optimization, or off-page SEO, has become the dominant force in organic search engine optimization.
That is, it’s proven that off-page contributors, such as backlinks and social signals, have more weight in determining keyword rankings than on-page factors. For this reason, off-page optimization is an integral aspect to the SEO process and attaining a top search engine placement.
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